Tarafından account_disabled yayınlandı Mar 16, 2024 6:11:10 GMT
A little over a week ago, Ikea presented a new store format in Torrejón de Ardoz (Madrid). It is an Ikea XS: a smaller space than other establishments in the capital such as those located in Alcorcón, San Sebastián de los Reyes and Vallecas. And this change of store is not a simple coincidence, but responds to the new strategy of the Swedish company in Madrid.
"With this opening in and the next one in we have completed our accessibility plan in Madrid with which we wanted to be present in the six suburban areas, connected from the A1 to the A6. Our efforts now in the Madrid market will focus on complying with our objective of offering a physical point of contact with IKEA within a 15-minute walk or by car, in the area inside the M-30," Arturo García, IKEA's business development leader in Spain , told idealista/news .
That is to say, Ikea is parking the macro stores that Phone Lead we were accustomed to in Madrid to make way for a format of proximity to the customer regardless of their location within the capital. "To get closer to them we have the smallest formats of the 5-format “menu” that the company offers us: traditional stores (such as IKEA Alcorcón, IKEA San Sebastián de los Reyes and IKEA Vallecas) XS stores (such as IKEA Torrejón) urban stores (such as IKEA Goya, IKEA Las Rozas or IKEA Leganés), planning spaces (such as the one in Fuencarral), collection points (such as the one in Embajadores, Tetuán and, soon, in the Ventas neighborhood) and temporary spaces. We will invest in improving the purchasing experience of our customers in existing stores and in the online channel" asserts.
Ikea's forecasts are to open 10 new contact points in Madrid in different formats in the next two years. "We are talking about smaller formats than the IKEA store in Torrejón de Ardoz, such as the store that we will open this summer in Leganés in the Westfield Parquesur shopping center , or planning spaces like we already have in Fuencarral. Specifically for the Madrid market, "We have planned an investment of 40 million euros during 2023 and we plan to create approximately 450 new jobs. Our goal is for any Madrid resident to have an IKEA point less than 15 minutes away on foot or by car," explains the development leader of business of the Swedish company.
Features and benefits of XS tents The main characteristics of the new format presented in Torrejón de Ardoz are the following: an area between 5,000 and 10,000 m2, with a minimum of 2,000 items for direct sale and 5,000 on display. In addition, it offers sales of the complete assortment through the delivery service for orders placed in the store or through the online channel. "The most notable thing is that, regardless of the m2, the Torrejón de Ardoz store offers the same shopping experience as one of the traditional Ikea stores, with inspiration and advice for all areas of the home. It also has a service restaurant that is also innovative by merging the restaurant and the Swedish food store in the same space and has received the name Swedish Deli," says García in idealista/news.
"We have our next plans to open new XS stores for Almería, which will open next July, and for the Catalonia and Levante market, of which we hope to have more details soon," he announces in this sense.
"With this opening in and the next one in we have completed our accessibility plan in Madrid with which we wanted to be present in the six suburban areas, connected from the A1 to the A6. Our efforts now in the Madrid market will focus on complying with our objective of offering a physical point of contact with IKEA within a 15-minute walk or by car, in the area inside the M-30," Arturo García, IKEA's business development leader in Spain , told idealista/news .
That is to say, Ikea is parking the macro stores that Phone Lead we were accustomed to in Madrid to make way for a format of proximity to the customer regardless of their location within the capital. "To get closer to them we have the smallest formats of the 5-format “menu” that the company offers us: traditional stores (such as IKEA Alcorcón, IKEA San Sebastián de los Reyes and IKEA Vallecas) XS stores (such as IKEA Torrejón) urban stores (such as IKEA Goya, IKEA Las Rozas or IKEA Leganés), planning spaces (such as the one in Fuencarral), collection points (such as the one in Embajadores, Tetuán and, soon, in the Ventas neighborhood) and temporary spaces. We will invest in improving the purchasing experience of our customers in existing stores and in the online channel" asserts.
Ikea's forecasts are to open 10 new contact points in Madrid in different formats in the next two years. "We are talking about smaller formats than the IKEA store in Torrejón de Ardoz, such as the store that we will open this summer in Leganés in the Westfield Parquesur shopping center , or planning spaces like we already have in Fuencarral. Specifically for the Madrid market, "We have planned an investment of 40 million euros during 2023 and we plan to create approximately 450 new jobs. Our goal is for any Madrid resident to have an IKEA point less than 15 minutes away on foot or by car," explains the development leader of business of the Swedish company.
Features and benefits of XS tents The main characteristics of the new format presented in Torrejón de Ardoz are the following: an area between 5,000 and 10,000 m2, with a minimum of 2,000 items for direct sale and 5,000 on display. In addition, it offers sales of the complete assortment through the delivery service for orders placed in the store or through the online channel. "The most notable thing is that, regardless of the m2, the Torrejón de Ardoz store offers the same shopping experience as one of the traditional Ikea stores, with inspiration and advice for all areas of the home. It also has a service restaurant that is also innovative by merging the restaurant and the Swedish food store in the same space and has received the name Swedish Deli," says García in idealista/news.
"We have our next plans to open new XS stores for Almería, which will open next July, and for the Catalonia and Levante market, of which we hope to have more details soon," he announces in this sense.